Gap set to enter India in May, partners with Arvind Lifestyle Brands

GAP
GAP

NEW DELHI: San Francisco-based clothing retailer Gap is set to enter India with its first store in Delhi in May in partnership with domestic textile company Arvind Lifestyle Brands, which has appointed Oliver Kaye as the business head of the division dealing with the American brand.

This will be Kaye’s second stint in India as he was appointed as the head of Calvin Klein India in 2008 and held the post for a month short of two years.

“We primarily zeroed in on Kaye because of his rich international experience in retail and his earlier stint in India made it more compelling for us to have him lead the Gap division,” said J Suresh, managing director and CEO of Arvind Lifestyle Brands and Arvind Retail.

He added: “We have multiple divisions under Arvind Lifestyle. Gap will be another division, for which we have recently appointed Kaye as business head and general manager.”

Kaye will be operating out of Bengaluru, unlike his Calvin Klein days, when he was based out of Mumbai.

Before this appointment, Kaye was heading the “non-food strategy implementation” at supermarket chain Tesco in Britain. At Tesco, Kaye also led the e-commerce business and retail operations (non-food).

Arvind Lifestyle is looking at opening 40 franchise-operated Gap stores in the first few years, said Suresh, adding that Gap stores will offer clothes for all sections including men, women, kids and babies from the very first store in Delhi from the first day. “The pricing is based on what is right for India,” he added.

 

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